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Thursday, January 22, 2004

Web Traffic is not normally distributed

A little more work and the return from her daily slog of my better and more mathematically gifted other half has confirmed that web traffic is not normally distributed. Or at least the sample I've got in front of me relating to four months of data is not normally distributed.

The site follows a pattern you see on most B2B websites (and a lot of B2C ones) in having a big slump in traffic every weekend.

**drat** Just noticed that the traffic almost halves in November and December from it's earlier levels. Have to see if this is genuine (unlikely) or down to a change in how the logs were taken or the site was designed... Still, I don't think web traffic is normally distributed...

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