I've just finished writing a case study on my old blog, the MBA Experience. I think it's a good example of what weblog marketing can achieve for an institution like a business school - a useful part of a larger effort.
A blog by Martin Lloyd, an Englishman trying to become European. He's also a full time Greenpeace employee, so if he doesn't post for a while don't worry. He may be trying to save the world - or watching the football...